Month 1
SEO + Social Foundations
Master SEO end-to-end and build channel-wise content strategy across Instagram, YouTube, LinkedIn and Twitter.
Tech you'll use
SEO
Instagram
YouTube
LinkedIn Ads
Back to Digital Marketing overview
📘 Detailed Curriculum
Digital Marketing Bootcamp — Detailed Curriculum
190+ hours of interview-focussed training. SEO, Google & Meta Ads, LinkedIn, GA4, attribution and lifecycle — taught and supervised by senior marketers, with real ad budgets on Skillians campaigns.
6 Months
100% Online Live
Beginner Friendly
927+ Hiring Partners
11 Modules · 30+ Tools
0+
Learners Placed
0+
Hiring Partners
0.0 LPA
Highest CTC
0%
Avg Salary Hike
Program Highlights
Why this program works
100% Live Classes
Live, instructor-led sessions — we interact, not dictate. All recordings on the LMS.
Real Ad Spend Projects
Run live Google, Meta, LinkedIn campaigns on real Skillians budgets and real leads.
Interview-focussed Curriculum
In-depth SEO, Google Ads, Facebook Ads & Analytics — built to ace marketing interviews.
10+ Case Studies
Professional case-study portfolio: HubSpot, Nike, Airbnb, Shopify, Amazon, Slack & more.
Placement Guarantee 3.5 LPA
Job-search support, referrals and career guidance from experienced career coaches.
NSDC Certified
NSDC-approved certification under the Skill India initiative — exclusive job portal access.
Top Job Roles
Roles you'll be ready for
141,000+ digital marketing jobs available worldwide across these roles.
Digital Marketer
SEO Manager
CRM Manager
Content Producer
CRO Specialist
Email Marketer
Affiliate Marketer
Analytics Manager
Web Analyst
Ecommerce Marketer
Marketing Automator
PPC Specialist
Paid Advertising
Social Media Manager
Detailed Curriculum
Week by week, module by module
11 modules · 18 weeks of content + career launch · 190+ hours of live training.
Search & Social Foundations
Understand SEO, Google updates, on-page, off-page & technical SEO. Master link building, content optimisation and using AI for keyword research, content structure and meta-data.
Google UpdatesRanking AnalysisOn-Page SEOTechnical SEOOff-Page SEOInternal LinkingBacklink AnalysisURL RemovalManual ActionsAI Keyword ResearchAI Content StructureAI Title & Meta
SEO
SEMRush
Google Analytics
Live Project
Find correct keywords for popular niches like Education, IT products and Insurance — and implement them in a real SEO campaign.
Channel-by-channel strategy across YouTube, LinkedIn, Instagram and Twitter. Algorithms, formats, B2B vs B2C, AI-assisted content creation and metrics that matter.
B2C vs B2BChannel-wise StrategyContent FormatsAI Content GenerationChannel AlgorithmsSMM MetricsYouTubeLinkedInInstagramTwitterB2C Case Studies
Instagram
YouTube
LinkedIn Ads
Content
Live Project
Build a content calendar for Education, Technology and Digital Marketing agencies plus 10 other industries.
Conversion Craft
Craft headlines, persuasive body copy and storytelling. Optimise landing pages, run A/B tests on creatives, and write briefs for designers & freelancers.
HeadlinesValue PropsStorytellingLP FrameworksLP ElementsAd Visual AnalysisA/B TestingDesigner BriefsBrand Guidelines
Copywriting
Figma
Canva
Live Project
Write ad copy for sports brands (Nike, Adidas, Puma) and analyse Myntra's live campaigns.
Paid Media
Set up Google Webmaster, master campaign types, keyword match types, search/display/discovery, video ads, UAC and bidding strategies. Performance management with data.
Webmaster SetupCampaign TypesKeyword MatchSearch AdsAd HeadlinesBidding StrategiesTrackingAudiencesDisplay AdsYouTube Video AdsUACPerformance Mgmt
Google Ads
YouTube
Live Project
Run a real Google Ads account with live budget for The Skillians — generate real leads our team will convert.
Facebook & Instagram Ads end-to-end — campaign types, audiences, bid strategies (CBO vs ABO), funnel design, ROAS reality check, and ad automation with RevealBot/Madgicx.
Ads OverviewCampaign StructureAudiencesCBO vs ABOFunnel DesignPlacementsAd FormatsAccount SetupROASRealized vs Dashboard ROASOptimizationRevealBot/MadgicxEmail Automation
Meta Ads
Instagram
Live Project
Run a real Facebook Ads account with live budget for The Skillians — full lead generation cycle.
LinkedIn Ads, audience research, Lead Gen Forms, retargeting & lookalikes. Plus Apple Search, Amazon, Quora, Taboola, Outbrain — programmatic and alternative networks.
LinkedIn Ad TypesAccount SetupTargetingAudience InsightsLead Gen FormsLinkedIn AnalyticsConversion TrackingProgrammaticApple Search AdsAmazon AdsNative AdsQuora Ads
LinkedIn Ads
Live Project
Run a real LinkedIn Ads account with live budget for The Skillians — full lead generation cycle.
Analytics & Tracking
GA4, GTM, Mixpanel, Hotjar, Microsoft Clarity, Matomo and Segment. Event implementation, B2B/B2C dashboards, attribution and mobile app conversion tracking.
Conversion ImportanceCookies & FLOCGA4 Lifecycle EventsGA4 DashboardsFunnel AnalysisCohorts & LTVAttributionGTM E-Com TrackingHotjar HeatmapsMixpanel KPIsMobile App TrackingSegmentMatomo
Google Analytics
GTM
Mixpanel
Hotjar
Live Project
Set up GA4 + Power BI for a live business and track conversions across LinkedIn, Instagram, Facebook and Google Ads.
Multi-touch attribution, view-through vs click-through, last-touch, linear, time-decay, position-based and U/V-shaped models. Build custom attribution for B2B and B2C.
Attribution NeedMTA ModelsView vs Click-ThroughLinear & Time DecayPosition-BasedU/V-ShapeCustom ModelsAttribution AlgorithmsGA Project Setup
Google Analytics
Power BI
Live Project
Design and ship a custom multi-touch attribution model for a real business.
Strategy & Planning
Media planning fundamentals — objectives, mix, budget allocation, programmatic & RTB buying, scheduling, evaluation metrics, ad fraud and brand safety.
Media PlanningObjectives & StrategyTraditional vs DigitalBudget AllocationDirect vs ProgrammaticRTBSchedulingMedia KPIsAd FraudBrand Safety
Content
Live Project
Build a complete content plan for an Education company and a Digital Marketing company.
Lifecycle & Automation
Why email & WhatsApp still win. Best practices, key metrics, double-edged WA risks, blended consumer journeys and live dashboard walkthroughs.
Email ImportanceIndustry LeadersEmail Best PracticesTop 10 TipsEmail KPIsWA Marketing JourneyWA RisksWA Best PracticesBlended JourneysDashboard Live Solve
Mailchimp
WhatsApp
HubSpot
Live Project
Build a CRM/engagement plan with email + WhatsApp content using Gupshup and Mailchimp.
Career Launch
End-to-end digital marketing strategy capstone, targeted resumes, mock interviews, LinkedIn outreach, salary negotiation and growth playbooks.
Capstone StrategyResume BuildingMock InterviewsJob Search ToolsLinkedIn OutreachRecruiter POVSalary NegotiationWhy You're HiredCareer Growth
LinkedIn Ads
Copywriting
Live Project
End-to-end live digital marketing strategy presented to a panel of industry mentors.
Learning Path
Your 6-Month Digital Marketing Journey
From SEO basics to running real Google, Meta and LinkedIn ad campaigns on live budgets, building attribution models and landing your first marketing role.
- Month 2
Copywriting & Landing Pages
Write persuasive ad copy, design high-converting landing pages and brief designers like a pro.
Tech you'll use
CopywritingFigmaCanva - Month 3
Paid Media — Google & Meta
Run real Google and Meta Ads on live budgets — search, display, video, UAC and full-funnel design.
Real ad-spend projectTech you'll use
Google AdsMeta AdsYouTube - Month 4
LinkedIn + Programmatic
LinkedIn B2B mastery plus Apple Search, Amazon, Quora and native networks like Taboola & Outbrain.
Tech you'll use
LinkedIn Ads - Month 5
Analytics, GA4 & Attribution
GA4, GTM, Mixpanel, Hotjar and custom multi-touch attribution. Read the data, find the wins.
Custom attribution modelTech you'll use
Google AnalyticsGTMMixpanelHotjarPower BI - Month 6
Lifecycle + Career Launch
Email & WhatsApp marketing automation, capstone strategy and full placement prep — resume, interviews and offers.
Job-ready portfolioTech you'll use
MailchimpWhatsAppHubSpotCapstone
30+ Tools You'll Master
Platforms you'll command
SEO
SEMRush
Google Ads
Meta Ads
LinkedIn Ads
YouTube
Instagram
Google Analytics
GTM
Mixpanel
Hotjar
Power BI
Tableau
Mailchimp
WhatsApp
HubSpot
Canva
Figma
10 Inspiring Case Studies
Decode marketing wins from top brands
Build a portfolio of professional case studies showing how leading companies actually grow.
Case Study #01
HubSpot
Inbound Marketing Strategy
Case Study #02
Nike
Influencer Marketing & SEO Optimization
Case Study #03
Airbnb
Local SEO & User-Generated Content
Case Study #04
Shopify
Content Marketing & SEO for E-commerce
Case Study #05
MOZ
SEO Tools & Community Engagement
Case Study #06
Amazon
A/B Testing & SEO Strategies
Case Study #07
Zalando
Personalization & Retargeting
Case Study #08
Slack
Viral Marketing & SEO
Case Study #09
Coca-Cola
Social Media Campaigns & Brand Storytelling
Case Study #10
Buffer
Transparency & Content Strategy
Grow with Skillians
End-to-end career support
1200+ companies hiring · 800+ openings every month · soft skills, mocks, referrals and more.
Resume Building
Targeted, recruiter-tested resumes that highlight your live campaigns and measurable wins.
Profile & Portfolio
10+ case studies and a live portfolio of real ads, dashboards and attribution models.
Mock Interviews
Most-asked SEO, paid-media and analytics interview questions with full mock practice.
Career Mentoring
1:1 with industry experts plus 927+ hiring companies and 800+ openings every month.
Skillians AI Career Stack
Tools that get you hired
Resume Optimizer, Notes Generator, AI Interview Coach and LinkedIn Optimiser — included with your bootcamp.
Refer & Earn
Earn 10,000 for every friend who enrolls.
Refer someone to a Skillians course — when they enroll, the reward is yours.
Ready to start?
Pay After Placement
Reserve your seat and start running real ad campaigns from week 5. Placement guarantee of 3.5 LPA.
1,437 placed · 927+ hiring partners · NSDC certified